BestBuy now has a counter staffed by Personal Shopping Assistants, whose job is to help shoppers navigate the store and to answer technical questions. Here are the real benefits:
- When a PSA assists you, you can skip the mile-long line up front and ring up your purchase at the PSA counter. You can also exchange and return items at this counter.
- Rather than rushing in to buy a sale item or a newly-released video game or movie, you can call a PSA, and they’ll hold it behind the counter for you to pick up at your leisure.
- My PSA gave me a 10% off coupon just for stopping by.