New Starbucks Loyalty Program Requires Purchases For Most Rewards

Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut 12/26.

My Starbucks Rewards cherry picks from both previous programs. All of the schemes are based off stored-value cards. Similar to the Starbucks Gold program, participants are given a free birthday beverage when the card is registered. And like the soon-to-be-phased-out Starbucks Card Rewards, My Starbucks Rewards will not have an annual fee.

Details here.