By Rachel Deahl (Publishers Weekly)
Thomas Nelson is putting out a call for reviewers. The publisher has launched a program called Thomas Nelson Book Review Bloggers, allowing readers to register at a Web site in order to receive a free copy of a select book for review purposes. At the site, http://brb.thomasnelson.com, which is now live, there are currently nine books available for review. For its part, Nelson requires potential reviewers to write 200-word reviews and post them both on its blogger site and on Amazon.com.
The idea for the program, according to Nelson CEO Michael Hyatt, came out his own blogging. After Hyatt started talking about two books on his blog, Stephen Mansfield’s The Faith of Barack Obama and Lynne Spears’ Through the Storm, he noticed a number of readers and fellow bloggers wanted to discuss the books. In August, Hyatt offered free copies of Mansfield’s book and the move generated over 100 online reviews. Now, with this program, Hyatt wants to generate similar reactions. “Good or bad, we want people online talking about our books.”
A spokesperson at Nelson told PW that the publisher plans to ship a limited number of free copies on each title, but that the number will vary, ranging anywhere from 50 to 1,000. What of negative reviews? Hyatt isn’t worried. “The positive reviews will be a priceless word-of-mouth marketing vehicle and the negative reviews will be a useful tool in understanding why a product might not have sold at retail.”
Thomas Nelson Starts Reader Review Program – 10/29/2008 8:07:00 AM – Publishers Weekly.
NOTE: Iâ€™ve signed up and ordered a copy of The Faith of Barack Obamaâ€”canâ€™t wait to receive it!
Excerpted from an Orlando Restaurant Examiner article:
Chick-fil-A has announced a partnership with Kennedy Space Center Visitor Complex for its fall 2008 Kidâ€™s Meal offerings.
The Kennedy Space Center Chick-fil-A Kidâ€™s Meal premiums consist of four different space cases that connect together to build an entire space station. Each case also contains cards with various pieces of fun space trivia.
The Kennedy Space Center premiums will be available in Chick-fil-A Kidâ€™s Meals at participating locations of the chainâ€™s more than 1,400 restaurants from Oct. 27 to Nov. 22.
Orlando Restaurant Examiner: Chick-fil-A and Kennedy Space Center offers station model.
Excerpted from a CNN Fact Check written by Stacy Cowley:
(CNNMoney.com) — In speech after speech, presidential candidate John McCain hammers on the claim that his rival Barack Obama will raise taxes on many small businesses.
At the debate on Wednesday night, McCain said, “The small businesses that we’re talking about would receive an increase in their taxes right now.”
More typically he has said: “What [Obama] hasn’t told you is that he would tax half of the income of small businesses in America,” a line used in La Crosse, Wisc., last week.
Should small business owners fear for their wallets if Obama is elected? Not the vast majority, business and tax experts say.
Checking facts: Will Obama raise small biz taxes? – Oct. 16, 2008.
For more Fact Checks, be sure to visit: http://politicalticker.blogs.cnn.com/category/fact-check/
DETROIT (Reuters) – Nissan Motor Co Ltd (7201.T) plans to recall 204,361 vehicles from its 2007 and 2008 model years in the United States due to the possibility that a passenger side airbag could fail to deploy properly in an accident.
The voluntary recall covers 2007 and 2008 Nissan Altima, Altima Coupe, 350Z, Murano and Rogue; and Infiniti G35 Sedan, G37 Coupe and EX35 built from March 12, 2007, to May 27, 2008, the company said in a notice to the U.S. National Highway Traffic Safety Administration.
Nissan to recall thousands of vehicles – Yahoo! News.